Archive for April, 2010

Aqua Sphere: official partner to The Blue Mile Race for the Environment

Tuesday, April 27th, 2010

Read the full article that appeared on Tri247.com on 27 April 2010 below:

Tri247 Article copy

Aqua Sphere becomes Official Swim Partner to The Blue Mile – Race for the Environment

Monday, April 26th, 2010

Aqua Sphere sponsor The Blue MileSport Environment, the organiser of The Blue Mile – Race for the Environment is today delighted to announce that it has chosen swimming goggle guru Aqua Sphere as its Official Swim Partner.  Aqua Sphere is the name behind the world’s most innovative award winning goggles and masks and is currently the fastest growing brand in UK swimming, providing everything a swimmer needs from caps to swimwear to wet suits.     The new partnership will see Aqua Sphere supply 1200 branded swim caps as well as assorted winners’ prizes and adds to Aqua Sphere’s strategic list of high quality event partnerships for 2010.

The Blue Mile – Race for the Environment is the UK’s newest mass-participation event designed to engage people actively with our blue environment.  Open to everyone, participants are invited to complete a mile in, on or next to a water environment to raise vital support and money for WWF-UK, the world’s leading conservation organisation.  Participants can choose to swim, kayak, sail or even just walk – the options are almost endless!   The inaugural event will take place in Plymouth on 3rd July 2010 and additional waterfront cities are being invited to take part in future events.  The event has been created to increase participation in our natural environment and provide a learning experience to help encourage more people to take steps to care for the health of our planet.

Conrad Humphreys, CEO of Sport Environment says:  “It is fantastic that one of the world’s leading swim brands has agreed to partner with The Blue Mile – Race for the Environment. Our aim is to create the UK’s most inclusive water-based, mass-participation event.   We look forward to the inaugural event in July and to developing many more of these events nationwide to create an annual phenomenon which is fun to participate in whilst helping to raise vital support and money for the world’s leading conservation organisation.  Aqua Sphere’s endorsement is a superb support. ”

Martin Newton, Sales & Marketing Manager for Aqua Sphere says: ” We are delighted to partner  with The Blue Mile and we believe its ethos to engage people actively with our blue environment is extremely worthy and shows huge integrity and compassion for our landscape.    We look forward to a great opening event in Plymouth and to a long term relationship as this series develops. ”

Click www.thebluemile.org for event info and enrolment.  For more info on Aqua Sphere products click www.aquasphereswim.co.uk.

UNIVERSITY OF PLYMOUTH BECOMES OFFICIAL HOST CITY PARTNER

Wednesday, April 21st, 2010

University of Plymouth22.04.10 Sport Environment, the organiser of The Blue Mile – Race for the Environment is today delighted to announce that the University of Plymouth has agreed to become the Event Official Host City Partner. This timely announcement which coincides with Earth Day will see the University take a central role in providing a learning and marine-educational zone in the Event Village and it will also enable a series of free water sports activities to be available for young people to take their first steps in the blue environment.

The Blue Mile – Race for the Environment is the UK’s newest mass-participation event designed to engage people actively with our blue environment.  Open to everyone, participants are invited to complete a mile in, on or next to a water environment to raise vital support and money for WWF-UK, the world’s leading conservation organisation.  Participants can choose to swim, kayak, sail or even just walk – the options are almost endless!   The inaugural event will take place in Plymouth on 3rd- 4th July 2010.  The event has been created to increase participation in our natural environment and provide a learning experience to help encourage more people to take steps to care for the health of our planet.

The University of Plymouth, and its Faculty of Science and Technology, will be supporting the Environmental Zone in the Event Village, where the public will find plenty of hands-on activities to showcase our involvement with the marine environment, including the biology of the area and the latest technology by way of immersive vision theatres, weather simulators and even a “Shark”robot that will swim part of the Blue Mile course!  

The Event Village, which will be based next to the Mayflower Steps on Plymouth’s Barbican, will be themed around sport, healthy living and a clean environment and will provide a range of activities from key partner organisations and exhibitors that include the National Marine Aquarium, Tamar Estuaries Consultative Forum, the Marine Biological Association, the National Trust, South West Lakes Trust, Nuffield Health and Natural England.

The University, together with the Environment Agency, will also be supporting the on-water activities, to enable a number of free and low cost taster sessions to encourage greater participation in our blue environment from young and disadvantaged groups across the City. Working with the Mount Batten Centre, Reactive Watersports, Plymouth Youth Sailing, Horizons Sailing Charity, Plymouth Children’s Services and Tinside Lido the Blue Mile aims to offer a series of watersports activities for families and young people so that they can experience the wonderful opportunities that Plymouth Sound can offer.

Professor Wendy Purcell , Vice-Chancellor of the University of Plymouth, said: “We are delighted to be one of the Official Host City Partners of the Blue Mile event. This is a fantastic opportunity to connect the young people in our region and beyond with not only the breath-taking natural resources we have here in Plymouth, but also some of the key issues affecting our environment. 

“For the University, with its leading reputation for marine excellence and commitment to community engagement, this is a natural event for us to be a part of. It is a great example of partnership in Plymouth, and we are especially proud to support Conrad, who is an alumnus of the University.” 

Conrad Humphreys, Sport Environment says:  “It is fantastic that one of Europe’s leading marine universities has agreed to partner with The Blue Mile – Race for the Environment. Their support has opened up the event to encourage greater participation from young people across the City and together we will be working hard to inspire more people to enjoy our marine and coastal environment.”

The Blue Mile takes part in the Plymouth Summer Festival Launch

Friday, April 9th, 2010

Plymouth was treated to a taste of things to come yesterday when the Plymouth Summer Festival launched the 2010 Festival brochure with a mini-festival on the Piazza.

Plymouth Summer Festival 2010 Launch Event

Plymouth Summer Festival 2010 Launch Event

Now in its fourth action packed year, Plymouth Summer Festival boasts an impressive line-up of local, national and international events. The Festival brochure is all-important as it contains details of what’s on in the city over the summer months, including the vast range of maritime, music, art and street events.

The brochure launch on the Piazza yesterday featured, The Blue Mile – race for the environment as a headline event for 2010 as well as the Lord Mayors Day, Devon Wildlife Trust/Springwatch, the icci360 cinema as well as a range of food stalls and chef demonstrations representing foodies’ favourite Flavour Fest, all set to music and dancing from the Barbican International Jazz and Blues Festival.

Conrad Humphreys, Managing Director of Sport Environment Ltd, comments: “It feels like the start of summer today.  Hopefully people will start thinking of getting their wetsuits out and dusting off their surfboards, and get involved in sport and healthy activities”.

For more details on how to sign up for The Blue Mile 2010, please go to www.thebluemile.org.