Archive for February, 2010

Making CSR part of marketing strategy

Wednesday, February 17th, 2010

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As part of the ethos of the Blue Mile, we are looking for organisations that like to do well by doing good.  The Corporate Blue Mile is designed to deliver a fantastic team building experience for your employees and a chance to work with your chosen charity and support them by raising funds. We have put together a simple kit that offers your company and charity some great exposure in the event and a chance to reach thousands of people.

We are looking for organisations that are up for a challenge to swim, kayak or paddle the Blue Mile and raise some serious cash for charity.  The first 10 companies to sign up to the Blue Mile Corporate Challenge 2010, will also feature in our Western Morning News advert, that will run during the Event weekend.

Don’t miss out, we have a limited supply of Kayaks and Paddleboards, so book early to avoid disappointment.

Corporate Blue Mile Charity Challenge

Wednesday, February 17th, 2010

The-Blue-Mile-Corporate-Charity Challenge

Registration is now open for the Corporate-Charity Blue Mile Challenge. The package enables you to promote your business through the Blue Mile website and your chosen charity.  We are looking for organisations that are up for a challenge to swim, kayak or paddle the Blue Mile and raise some serious cash for charity.  The first 10 companies to sign up to the Blue Mile Corporate Challenge 2010, will also feature in our Western Morning News advert, that will run during the Event weekend. Don’t miss out, we have a limited supply of Kayaks and Paddleboards, so book early to avoid disappointment.

Go to Enter online and click the Corporate Blue Mile link for more details

“Nostalgia on the waterfront”

Thursday, February 11th, 2010

11.02.10 Preparing for a return of the crowds on the waterfront

WMN11Feb10

“Blue Mile can re-kindle spirit of discovery”

Wednesday, February 10th, 2010

WMN10Feb1010.02.10 HUNDREDS of children will benefit from a multi-faceted event in Plymouth Sound, which will help “rekindle the spirit of discovery”, as well as boosting tourism.

 The Blue Mile will see participants swim, paddle or sail around a mile-long course, helping to promote physical exercise in schools, which will be encouraged to get involved.

John Searson, principle adviser in children’s achievements to Plymouth City Council, said it would also help youngsters discover the rich history associated with the area, as well as the marine life and the pressures it faces.

Glenn Jordan, Plymouth City Council’s Cabinet member for leisure, culture and sport, hopes it could eventually grow to equal the Transat race, which brought millions of pounds of revenue into the area.

Mr Searson said the council would encourage schools to get involved with the “brilliant” event, which will run on the weekend of July 3 and 4……

http://www.thisiswesternmorningnews.co.uk/features/Blue-Mile-rekindle-spirit-discovery/article-1819916-detail/article.html

“Aiming to reconnect people to their local waters”

Wednesday, February 10th, 2010

WMN 090210_09.02.10 Marine conservation does not just apply to headline grabbers such as sharks and dolphins, but the multi-coloured underwater communities which live within metres of Plymouth’s bustling Barbican. As part of a the week-long Blue Mile series, Louise Vennells discovered the surprising array of life beneath the waves

 PLYMOUTH Sound is deceptive. Gazing down from The Hoe, the ever-present circling seagulls are often the only sign of non-human life.

Yet beneath the blue-grey surface, the waters are teeming with a wide array of weird and wonderful species – although experts fear they may not be around forever.

The multiple pressures facing the seas are jeopardising habitats which keep some of the most fragile marine beings alive. Headlines often circulate around warmer waters, where exotic creatures such as sharks are under threat. But, right at the end of our own piers, delicate coral, fish and habitats create a fascinating submerged world which is facing its own apocalypse.

This summer, hundreds of people will swim, paddle, sail, or even walk their way around Plymouth Sound as part of the Blue Mile, on July 3 and 4, which carries a valuable message about climate change. One of its aims will be to reconnect people to their local waters, and to help them discover the delights of what lies beneath the surface.

A range of events to entertain spectators on the shore will highlight the biodiversity of the Sound and beyond. Paul Cox, head of science and learning at Plymouth’s National Marine Aquarium, is part of a team which will include Plymouth University, who will help devise the environment camp to go alongside the event. It will also host the Blue Walk, which will incorporate a stroll with a visit to the aquarium.

To read the full article visit

http://www.thisiswesternmorningnews.co.uk/news/Fascinating-world-beneath-sea-faces-apocalypse/article-1818064-detail/article.html

“Passionate about Water”

Tuesday, February 9th, 2010

08.02.10 Conrad Humphreys interview with the Western Morning News about the aims of the Blue Mile – Race for the Environment

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Entries open for The BLUE Mile 2010

Monday, February 8th, 2010

The Blue Mile, Plymouth’s first Race for the Environment opened for entries this weekend as the Swim event went live.  Almost two-thirds of the pre-registered participants have indicated that they want to swim the first open water Blue Mile in Plymouth. The new course, which will be managed by adventure sports company, Endurance Life, will start at the historical Mayflower Steps and follow the waterfront around to West Hoe and the famous Chichester Finish Line, where Britain’s most distinguished sailor, Sir Francis Chichester arrived at the end of his epic round the world voyage.

Everyday this week, the regions largest selling daily newspaper, the Western Morning News will run features on the UK’s newest mass-participation event. It will take a look behind the scenes and ask how the City can really celebrate what its Leader, Vivien Pengelly described as our “most important race to date, the race for our climate and oceans” .

With just under five months to go until the start, there are a number of key activities that are being put in place for the inaugural event. Opposite the Chichester Finish Line, West Hoe Park is being developed as the venue for an Experiential and Retail Park. There are a number of activities designed around the event’s core themes of sport, healthy living and a clean environment, including it is hoped the City’s first natural sand beach volley ball court and half pipe.  

A number of key announcements are planned in the coming weeks, including the Blue Mile’s official Charity, shortlisted this week from an excellent field.  We will also be exhibiting at the Explore the Outdoors Show at the Plymouth Pavilions on March 13th-14th, so come and see us and sign up to take part in our Blue Mile challenge. 

To enter the BLUE Mile go to www.thebluemile.org and click the enter online button.