Ecover Feels Good with the Blue Mile

Ecover, the innovative ecological cleaning products company has agreed to extend their sponsorship of the Blue Mile, race for the environment for another year, this time as headline sponsor. The extension also includes naming rights to the UK flagship event, which will be called the Ecover Blue Mile.

The partnership aims to raise vital funds to help protect the UK’s marine and freshwater environments and together with WWF, Ecover’s beneficiary charity, the event aims to get people closer to nature by completing a mile on or next to water.

Ecover, which has been producing effective ecological products for the last 30 years and are committed to ensuring their products have minimum impact on our marine and fresh water environments, would like to encourage people to feel good about protecting the environment.

Rudy De Vis, International Sales & Marketing Manager Ecover:

“We at Ecover believe that this project will become a major call to action in order to raise awareness to protect our fresh water environments, which are of growing concern. Having participated at last year’s London event and experienced the passion and commitment of all entrants and spectators, it was an easy decision to extend our commitment and support for the event even further. We are already thinking about a potential international roll out in the coming years.”

Tobin Aldrich, Director of Fundraising for WWF-UK:

“At WWF-UK we are delighted to be the charity beneficiary for this year’s Ecover Blue Mile. Our work to conserve the world’s vital freshwater ecosystems and marine habitats has never been more urgent so every penny raised by Blue Mile participants will make a huge difference. Whether you’re walking, kayaking, swimming or snorkeling, The Blue Mile is a great way for people across the UK to raise vital funds for WWF while enjoying the outdoors and reconnecting with the natural world around us.”

Conrad Humphreys, Managing Director, Sport Environment:

“Ecover’s commitment to the values of the Ecover Blue Mile are a perfect match and I’m thrilled that they have extended their sponsorship. Our aim is to encourage people to explore, protect and share their local waterways with friends and families and see where water will take them.”

How to Take Part:

There are a number of ways you can take part in the Ecover Blue Mile in 2012. You can register to take part in our flagship event, join a local event close to where you live, or even organise your own event next to your local waterway. If you fancy organising your own event at your local waterway, then simply register on the Ecover Blue Mile website indicating what you plan to do and we will support you all the way with fundraising ideas and advice to make your day a fantastic experience.

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